Top 10 Reasons Why Your Business Should Have a Website

In the age of digital world, having a website for a business is considered as online business card. People believe that the business is existed and influence trust of the customers to go ahead for their intention. Literally, a website can help a business in several ways to improve its business goals success.

Your business’s digital presence is now essential part of your business growth. Customers expect your business must have its own website and social media profiles through which they can contact and engage. If they can’t find you online, they are liable to look elsewhere. If you want to make sustain and improve your business growth and your potential buyers could get access of your business in the times digital age, you’ve to adapt digitization quickly and bring changes in your business to have a clear digital presence.

10 statistics prove that a business must need a website for its consumers sake

As per the study and report –

1. About 4.66 billion people are using internet in the world at the start of 2021, its close to 60% of world’s total population
2. India stands at 2nd highest in internet usage. More than 624 million internet users in India in January 2021. 47 million users increased in India between 2020 and 2021.
3. 2 trillions of actual website visits around the world in 2020 which gives insights into user behavior
4. 5 billion searches are performed on Google every days
5. Google has 91.75% of worldwide search engine market
6. 90% of shoppers say they use internet to find a local business
7. 80% of consumers primarily use a company’s website to find and engages with businesses
8. 75% B2B buyers say digital website content significantly impacts their buying decisions
9. 81% of customers perform online research before purchase
10. 62% say they can finalize their purchases based on website’s digital content alone

This is the time of digital age and Smartphone or mobile users are dominating the internet world. Lots of people spend most of their time on internet. Considering the amount of time people using internet for their purposes, businesses are moving to increase online presence and reaching their customers to fulfill their necessity. If you are into a business, don’t have a website means your competitor is taking the advantages of it.

Therefore, you are losing your potential customers. So having a website is essentially important for business owners of any size are becomes the crucial factor. Know the key importance of a website and understand how it helps you amplify your business growth into many folds.

Here are the top 10 reasons why every business needs a website for its business growth:

Create Online Presence

Nowadays, business digital presence is essential part of business growth. Customer expects a business should have a website and social media networks presence for better communication and engagement. So creating a website helps improve online presence and boost sales.

Here are some benefits of website’s web presence:

• A website provides your business an online presence
• A website signifies a business as a going concern
• Help people easily identify a business
• Get found by the consumers when search your business site
• A website creates a channel for customer engagement
• Prospects and clients go to learn more
• Communicate your brand value proposition
• Convey your professionalism
• Extends your reach to anyone in the world

Build Trust & Credibility

New clients and prospects want to know about a business history, expertise, professionalism and specialization before going to be the potential customers; where a website is a great tool for business that helps build consumers trust and creates a strong bridge among the customers and company at the level best what they seek. In addition to web presence, if a business is continuously appears on search results for specific key phrases, consumers could be aware of that and visit your business to get something new that gives value to users which helps build trust, reliability and authenticity with your business.

Here are some points where a website can facilitate business authenticity and trustworthiness:

• Helps consumers learn about your brand
• Provides details about your company
• Educate your visitors rather than sell
• Understanding and giving value to users
• Establish trust and credibility with audience
• Creates deep connection with consumers
• Builds long-term relationship with customers

Customers Expect Your Website

Think people are getting more digital savvy nowadays, search online for their functional and emotional needs and expect your business should have a classic website which offers the products or services what they necessarily looks for it. Consumers are becoming more conscious these days, visit website  Having a website for your business helps improve trust level of potential customer; can drive more new prospective to your business.

Why do customers expect a website?

• Customer want to know details about your business
• Customer wants to know about your expertise and specialization
• Customer wants to know your local physical location of your business
• Customers want to buy products what you offer they need
• Customers want to communicate and engage with the business
• Customers want to have trust on your business

Show Up in Search Engine Results

93% online experience begins with search engines.

A website can help your business appears on search engine results. So consumers can find your products or services while they perform search on internet and you need to get in front their screen at same time to get the advantages of organic search. SEO has a great role in this matter. A strategic website SEO will help a business become visible on organic results, improve brand awareness and reap the outcomes through search engine visibility and ranking.

Appearing in top of organic search results helps:

• Improve website visibility & ranking
• Drive more traffic to your website
• Visitors take action with your business
• Establish your brand awareness
• Expand your business presence
• Reach more audience online
• Connects with potential customer
• Build trust & credibility with consumers
• Make new customers effortlessly

Enhance Social Media Reach

Social media is a super effective platform for businesses to reach, engage and communicate with audience. More than 3 billion active users across the world are using social media every month. Establish your business presence on Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. create helpful and interesting content, promote and share, engage with your consumers and converts prospects into customers. By leveraging social media marketing, a business can reach huge audience; create a loyal user base, build brand awareness and relationships with consumers in your niche.

Benefits of social media are –

• Reach and connect with larger audience
• Create more buzz about your business
• Drive more intensive people to your website
• Add relevance & authenticity to your business
• Create brand awareness of your business
• Build strong relationships with customers
• Converts prospects into customers

Generates Leads & Business

A website is a super marketing tool for a business. It is considered as an online storefront with physical establishment helps produce leads for business and improve communication points. Customer wants to buy from the company who has a website which influence trust on business.

Having a website or e-commerce store help you sell your products or services and generate revenue for business. Apart from the office hours time, a website is available for 24*7 hours of the day and customers can be purchased from any part of the globe.

Create Resource Center for Users

A website is great instrument for a business helps inform and communicate with users by sharing latest news and updates. Moreover, it helps launch new products and services through website, show notification of special discounts, offers, events, and promotion to consumers. Therefore, the consumers can know and aware of product sales and special offers.

By publishing a mastery program, online video tutorial, instructional study materials, free downloadable E-book, case study and hosting webinar, it becomes a warehouse of source. Your users enjoy, learn and reprise it, helps keep improve faith on your business brand.

Show Your Expertise

A website is a great place to showcase your expertise, which help improve authoritativeness and credibility of your business in your industry niche. Therefore, consumers visit your website, know, research and choose you over the competition.

When consumers think to choose a company for its business growth support, they want to know first what expertise do the company has. That’s why they start researching from the company website, learn and understand the company workability and its problem solving approach. As they look for solutions of their problems, here is the opportunity you meet their expectation by including your knowledge proficiency. So don’t miss it, demonstrate your expertise through website which will create prospect for business generation.

Provide evidence of your expertise by illustrating this proficiency:

• Show your products or services
• Demonstrate your specialization
• Include testimonials and reviews
• Publish case studies
• Share clients success stories
• Display certifications and awards
• Share helpful & useful information

Learn About Customers

A website is literally a front door to a business help analyze the effectiveness of customer’s behavior in various ways. A business can gather data and learn about the customers’ activity and study their viewpoints.

If your business wants to improve your customer experience and retention, see what your customers are doing with your website, in which landing page they arrived, what product or service selected, and from where they’re leaving. By tracking and monitoring customer’s activity in your website help you know, understand and learn the points of customer’s interaction. And launch an effective marketing strategy, gather sufficient data about customer experience, and resolving their issues help you increase your conversion rate and customer retention of your business.

A website can helps getting a business know its customers better by the following ways:

• Asking suggestion/ questions to customers get insights into what they really need and companies to serve them better.
• Conducting survey and getting feedback from the customer regarding a product or service can get insights to the minds of the people what they really think and what they feel about the product or services.
• Hosting a suitable event in a specific area will provide an opportunity to interact with the customers and target the market also.
• Understand and looks for customers past purchase experience and resolving quickly helps create good experience and value for customers.
• Ask customers to give genuine reviews about your product or service on Google, social media platform and other channels.
• Create a perfect customer profile for whom the products or services is being provided. To measure the needs of the customer, must include their likes, dislikes, occupation, family background and other important aspects.

Expand Your Reach

A website helps your business expand your reach across all over the world from local to global. Creating a world class website, making this a primary tool, optimizing strategically and reaching target audience can help in you in your business growth. Showing up your business in front of users help get discovered by more people. They could know, learn and understand your business objectives and its effectiveness.

You can expand and grow your business by integrating effective digital marketing techniques such as

• SEO (search engine optimization)
• Social media optimization and marketing
• PPC marketing (paid advertising)
• Content marketing
• Email marketing
• Video marketing, etc.

Increases Local Exposure

Prospects and clients do local searches on Google search and Google maps to find businesses of having that products and services in their regional area what they want. Appearing higher locally on search results help drive more traffic, leads and increase sales to business. Regional businesses optimizing their website for local can reap the quality results.

Google acquires 91% of search market share worldwide and people trust on Google search because it delivers the best and most relevant results for a search (question). So having a website linked to Google My Business listing and optimized well for local searches allow customers to engage with your business after finding you and that helps them give call to your number, ask for what they want, visit your store,  or something else. Clearly inputted your contact information about your business in website helps facilitate customers for convenient engagement.

In Conclusion

Internet users are grooming nowadays. Online shopping is increasing among the customers today. Keeping eye on digital growth and scope, it is imperative to get started with website for all types of businesses, even micro-businesses embracing digitization for better growth.

A website not only helps your business establish web presence over the world, but also makes it easier for people to use, search, discover, learn and contact you. So don’t miss the opportunity of local to globalization while your competitors are in the web and taking away your potential customers and doing business well.

Make a website for your business and get super benefits of it.